Robin worked for me when I was consulting at Paperchase. I was very impressed, in the brief time we worked together, with Robin's quiet efficiency and calm problem solving skills: this often led to some very creative results out of sometimes very little to work on. His keenness to learn and his ability to work in a team are substantial assets. Mark Dugdale, Consultant Partner and Director, Dugdale Consultants Limited t/a Dugdale Digital Solutions
Paperchase Products Ltd
eCommerce Marketing Manager
May 2011 to April 2012 - London, UK
Paperchase is the undisputed retail brand leader in design led and innovative stationery in the UK. We have been trading for over 30 years and now have over 80 outlets in the UK and an extensive opening programme in the UK and worldwide.
- Take ownership for the implementation and development of the businesses presence on Facebook & Twitter.
- Monitor, report and react to developments and communication through key social media channels.
- Implement and manage 3rd party email solution (eMarsys) to improve profitability of marketing campaigns.
- Increase fan base on social media sites and customer interaction through the development of applications and competitions.
- Work with the head of eCommerce to create and execute the marketing plan for peak trading periods.
- Use of all marketing channels to drive business online and in store.
- Liaise with design department to develop email campaigns, affiliate banners, home pages, category pages and product page layouts to maximize profitability whilst maintaining multi-channel brand identity.